Yu Maw Aung
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Hi, I'm Yu Maw Aung

Driving Growth Through Strategic Marketing

Results-driven marketing professional with 7+ years of experience in brand management, media planning, and client engagement. I turn marketing strategies into measurable business outcomes.

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Case Studies

Selected campaigns showcasing strategy, execution, and measurable results.

1

Unilever Media Buying & Planning

Mango Media Group

Objective: Plan and execute end-to-end media buying strategies for 30+ Unilever brands across TV, Digital, and OOH channels.
My Role: Account Manager — media strategy, team leadership, budget management, and performance reporting.
Strategy: Led a 10-member team ensuring smooth campaign delivery and daily operations. Executed real-time optimization across channels to achieve industry-leading share of audience. Managed budget negotiations and collaborated with finance for timely payment processing.
Outcome: Improved media efficiency by 15% through real-time optimization, achieving industry-leading SOA. Trained and developed junior planners into independent media planners.

30+

Brands Managed

+15%

Media Efficiency

10

Team Size Led

Meta AdsGoogle AdsTikTok AdsMicrosoft Excel
2

Website & Blog Conversion Optimization

Global Technology Company Ltd

Objective: Boost website and blog conversion rates through revamped paid ads and SEO content strategies.
My Role: Marketing Communication Manager — content strategy, paid ads, SEO, and PR campaigns.
Strategy: Revamped paid advertising and SEO content strategy. Managed cross-platform campaigns across digital, billboards, and print. Led content strategy including affiliate marketing, publishing schedules, and social media engagement.
Outcome: Boosted website and blog conversion rates from 5.9% to 8% (35% lift). Drove 20% follower growth through cross-platform campaign management.

+35%

Conversion Lift

+20%

Follower Growth

Multi

Channels

Google AdsFacebook AdsWordPressAdobe
3

Corporate Events & Sales Growth

Information Matrix

Objective: Secure and execute corporate and social events while achieving aggressive sales targets.
My Role: Event Manager — event execution, vendor negotiation, logistics planning, and post-event analysis.
Strategy: Managed a diverse portfolio of corporate and social events through strategic logistics planning. Negotiated vendor contracts to reduce costs while maintaining quality. Conducted post-event analyses to drive continuous improvement.
Outcome: Secured and executed 30+ corporate and social events, achieving 120% of sales targets in 2020. Saved 15% in event costs through vendor negotiations.

30+

Events Executed

120%

Sales Target

15%

Cost Savings

Microsoft ExcelCanvaMicrosoft Office
4

Banking Product Launch & Growth

MAB Bank

Objective: Drive high-impact marketing strategies and product launches through partnerships with Visa, MasterCard, and UPI.
My Role: Senior Officer — marketing strategy, product launches, compliance, and training.
Strategy: Spearheaded nationwide roadshows and press events for product launches. Ensured compliance with card scheme regulations. Launched co-branded Visa & MasterCard products and conducted comprehensive training programs for branch teams.
Outcome: Increased new customer sign-ups by 30% through successful product launches. Achieved a Grade A KPI rating for two consecutive years.

+30%

Customer Sign-ups

Grade A

KPI Rating

2

Consecutive Years

Microsoft OfficeCanva

Platforms & Tools

Hands-on experience across advertising, analytics, creative, and productivity platforms.

Advertising Platforms

Facebook/Meta AdsFacebook/Meta Ads
Google AdsGoogle Ads
TikTok AdsTikTok Ads

Analytics & Tracking

Google AnalyticsGoogle Analytics
SAPSAP

Content & Creative

CanvaCanva
CapCutCapCut
WordPressWordPress

Email & CRM

MailchimpMailchimp

Productivity & Office

Microsoft OfficeMicrosoft Office
Microsoft ExcelMicrosoft Excel
PowerPointPowerPoint

Brands I've Worked With

A selection of clients I've partnered with across industries.

Unilever

Unilever

Media buying & planning for 30+ brands across TV, Digital, and OOH

Xerovit Pte Ltd

Xerovit Pte Ltd

B2B client services & marketing consultation

Schaller Automation

Schaller Automation

Sales & service coordination, SAP management

Global Technology Company Ltd

Global Technology Company Ltd

Marketing communications, paid ads & SEO

Information Matrix

Information Matrix

Corporate & social event management

MAB Bank

MAB Bank

Marketing strategy & product launches with Visa & MasterCard

Education & Certifications

Academic background and industry-recognized certifications.

Certifications

Meta Certified Digital Marketing Associate

Meta Certified Digital Marketing Associate

Meta · 2025
Meta Certified Media Buying Professional

Meta Certified Media Buying Professional

Meta · 2025
Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

Google Digital Garage · 2020

Education

Bachelor of Business Administration (BBA)

Assumption University of Thailand

Bangkok, Thailand

Achievements

Awards and recognitions earned throughout my career.

Kleen Shoes Marketing Plan Contest — Winner

Assumption University

Bangkok, Thailand

Honors of Certificate for Most Team Oriented Member

Assumption University

Bangkok, Thailand

Data & Reporting

I build clean, actionable reports that translate raw campaign data into strategic insights. From weekly client dashboards to deep-dive performance analyses, I ensure stakeholders always know what's working and what to do next.

Interactive Excel Dashboard in 5 Minutes

Demonstration of how to create a clean and interactive Excel dashboard. Add charts, slicers, and timelines to make your data dynamic and easy to analyze.

Sample Media Plan

Media Plan for LUNA GLOW

About Me

Results-driven marketing professional with 7+ years of experience in brand management, media planning, and client engagement. Adept at executing integrated marketing campaigns, optimizing digital strategies, and driving business growth. Highly adaptable, analytically driven, and committed to delivering impactful marketing solutions. Based in Singapore with PLOC eligibility to work, I'm always looking for the next challenge where I can make a real impact.

Core Skills

Brand ManagementMedia Planning & BuyingClient EngagementCampaign OptimizationDigital StrategyBudget ManagementTeam LeadershipData Analysis & Reporting

Languages

EnglishFluentBurmeseNativeThaiBeginner

Let's Work Together

I'm always open to discussing new opportunities, campaign strategies, or just connecting over marketing.

ResumeDownload CVEmailyumawaung@gmail.comLinkedInyu-maw-aung
LocationSingapore